Management of Customer Follow-Up in Features ERP is a suite of tools and activities designed to monitor and analyze how customers engage with the company’s goods and services.
Among these are the following:

- Customer Database (CRM): Information on a customer’s prior purchases, contact preferences, personal characteristics, and other details are stored and arranged using customer relationship management systems.
- Interaction Tracking: Monitoring and evaluating consumer interactions with goods or services, such as their reactions to promotional offers, timetables for communications, and feedback, is known as interaction tracking.
- Support: Assisting clients with technical problems and answers via phone, email, and online chat while keeping track of their questions, concerns, and resolutions.
- Satisfaction Evaluation: Customer satisfaction surveys are carried out, and data is analyzed to determine the degree of satisfaction and pinpoint areas that require improvement.
- Sales Monitoring: Sales monitoring is the process of keeping tabs on each customer’s sales journey, from initial inquiry to final sales.
- Communication management: Keeping in touch with clients on a regular basis via social media, email campaigns, and newsletters to strengthen and preserve the relationship
- Data Analysis: Data analysis is the process of using analytics technologies to comprehend client behavior and anticipate demands so that offers and services may be modified appropriately.
Optimization Statistics
Businesses can boost customer interactions, satisfaction and loyalty rates, and overall business performance by using efficient customer follow-up management.